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Founder Profile: Chasing Community versus Chasing Growth | Down to Ferment
Down to Ferment founder Sean Kirkpatrick shares how he built a San Diego hot sauce company from the ground up, from experimenting with fermented peppers and kombucha to selling at farmers markets and landing a sauce on Hot Ones. In this Lazy Su founder interview, Sean discusses community-first growth, customer education, scaling a food business, burnout, and the lessons he’s learned from more than five years in San Diego’s food and beverage industry.
Charlene Burns
Sep 419 min read
Founder Profile: Sabi Juice on the Customer Education Gap
Health and wellness-focused brands are tasked with educating customers on the benefits of their products. Sabi Juice shares how they have engaged with their community to raise awareness of the benefits of their raw, fresh juice.
Charlene Burns
Jul 2912 min read
Founder Profile: Playground Art + Coffee on How to Differentiate
Customers expect experiences, events, storytelling, and content in their food and beverage products. Playground Art + Coffee offers that and more with their ambitious event programming.
Charlene Burns
Jul 2418 min read
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