Welcome to The Digest

Once you’ve decided UGC or influencer marketing is worth testing, the next challenge is finding the right creators and getting real value from the partnership. Part II breaks down how to evaluate creators beyond follower count, when to consider UGC vs. influencer marketing, how to structure collaborations and usage rights, and how to turn one creator post into multiple marketing assets. Plus, we highlight San Diego food and beverage creators to consider for your next campaign