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The State of Matcha in San Diego: A Look at the Data
San Diego’s matcha scene is growing fast. Lazy Su analyzed roughly 50 matcha vendors across San Diego County—including dedicated matcha bars, coffee shops, boba spots, and pop-ups—to understand where the market is headed. Our data shows that dedicated matcha concepts are an emerging opportunity in San Diego, with nearly a third of vendors opening in 2025 or 2026. From matcha pricing and sourcing transparency to neighborhood competition and the rise of pop-ups.
Charlene Burns
Aug 176 min read
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